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Research papers

Changing test market technology in the USA

This paper focusses on the changing nature of new product test marketing. Perhaps first, it is appropriate to discuss the reason behind test marketing. The paper describes a survey of test marketing practice covering major American grocery, drug and...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: D. K. Hardin
September 1, 1972
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Citation

Hardin, D. K. (1972a, September 01). Changing test market technology in the USA. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-test-market-technology-in-the-usa


Research papers

Store location development studies in the Republic of Slovenia

This paper shows not only the development of the retail trade in Slovenia as a consequence of rapid urbanisation but also some methods of research work and their application to the field of the spatial distribution of retail establishments.

Catalogue: ESOMAR Congress 1968
Author: Lidija Podbregar-Vasle
June 15, 1968
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Citation

Podbregar-Vasle, L. (1968a, June 15). Store location development studies in the Republic of Slovenia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/store-location-development-studies-in-the-republic-of-slovenia